VIPmimi.com is revolutionizing content marketing in China through the syndication of exclusive promotional content for lifestyle and travel businesses in China.
Chinese B2C e-commerce website Yihaodian.com and Chinese search engine Baidu have reached an agreement for business cooperation.
Chinese online marketing is booming, and Tencent just announced the launch of its advertising real-time trade platform Tencent AdExchange, marking its formal entry into the Chinese real time bidding market.
Chinese Internet company Tencent revealed that Zheng Jingwei, former chief operating officer of AdChina, has joined Tencent as general manager for the advertising platform unit of the networking media group.
Mogo, a Chinese mobile advertising platform, revealed to the local media that it has formed a strategic partnership with Aliyun, the cloud platform of Alibaba Group, to jointly provide one-stop solutions to application developers.
Chinese digital interactive marketing solutions provider Allyes Group announced that Wang Hanhua, former president for Amazon China, has joined the group as chief executive officer, leading the group’s strategy and implementation.
Chinese classified information provider Ganji.com has inked a deal with Coo8.com, the professional home appliances e-commerce site for retailer Gome, to offer targeted advertising promotions to Gome.
Privately-owned Chinese B2C e-commerce website 360buy.com confirmed that it is developing an open platform advertising system for third parties.
Chinese search engine technology company Baidu Inc. confirmed that it has opened its certification system to the public and the company aims to enhance training of professional Internet marketing talents.
Huawei has reportedly hired Jack Morton Worldwide, a global brand consulting company, aiming to promote its marketing activities in the U.S. market in the second half of 2012.