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Adobe Named a Leader in Gartner Magic Quadrant for Multichannel Campaign Management

Hong Kong, China, May 23, 2017 / - Adobe Positioned Furthest for Completeness of Vision; Progresses in Ability to Execute

Adobe (Nasdaq: ADBE) today announced it has been positioned by Gartner, Inc. as a Leader in the 2017 “Magic Quadrant for Multichannel Campaign Management” research report. Adobe was one of 22 vendors evaluated in the report. For the fourth consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision. Adobe also improved in the Leaders quadrant for ability to execute.

According to Gartner, “Leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.” A complimentary copy of Gartner, Inc. April 11, 2017 “Magic Quadrant for Multichannel Campaign Management” research report is available here, and a blog post can be viewed here.

“Consumers’ expectations are higher than ever yet many brands struggle to provide meaningful, fresh interactions,” said Stephan Dietrich, vice president, Adobe Campaign. “Adobe Campaign enables enterprises to unleash their creative side to offer engaging customer experiences in the moments that matter. We believe Gartner’s report underscores the success that our clients have had and continue to have utilizing our solution to orchestrate and deliver meaningful customer journeys.”

Adobe Campaign, part of Adobe Marketing Cloud, enables the orchestration and execution of personalized cross-channel marketing campaigns to fuel meaningful customer experiences. Both B2C and B2B brands benefit from the ability to deliver engaging email, orchestrate unique cross-channel journeys, and automate campaigns with Adobe Campaign. More than 850 customers power their engagement strategy with Adobe Campaign and over 120 billion emails were sent with Adobe Campaign in 2016. Adobe Campaign customers include AccorHotels, BP Global, Christian Dior, HD Supply, Heathrow Airport Limited, L'Occitane, Los Angeles Kings Hockey Club, Renault, Scandinavian Airlines, Sephora USA, Inc., True Value, UBS and more.

“The hospitality companies that are going to win are the ones that learn how to harness data,” said Romain Roulleau, senior vice president, e-commerce and digital services, AccorHotels. “Adobe Campaign helps us take customer data, anticipate what guests need, and then personalize their journeys in real time with targeted offers and information.”

The evaluation criteria for completeness of vision includes market understanding and strategy; sales strategy; offering (product) strategy; business model; vertical/industry strategy; innovation; and, geographic strategy. Evaluation criteria for ability to execute comprises of product/service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience, and operations.

Source: Gartner, Inc. Magic Quadrant for Multichannel Campaign Management, Adam Sarner, Mike McGuire, Jennifer Polk, Noah Elkin, April 11, 2017

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including all warranties of merchantability or fitness for a particular purpose.


This press release has been syndicated from China Newswire, who is responsible for the content distributed via its newswire.

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