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New Website To Reflect The Refreshing Experience Of Destination Storytelling


Shanghai, China, December 18, 2015 / - Grand Mercure relaunches for the modern and discerning traveler seeking culturally-authentic hospitality with unique destination experiences across Asia Pacific, the Middle East, and South America.

The new website is available in the main languages of key countries in its network, including English, Bahasa Indonesia, Mandarin, Portuguese-Brazilian, and Arabic. At the same time, it is also available in French, Korean and Japanese, together catering to the increasing diversity of global travelers.

The website will include destination information and offers, to allow travelers to browse and book their preferred destinations on this mobile-friendly platform, linked directly to

“Relaunching is a significant milestone for AccorHotels Asia Pacific, because the brand was born in this region over 20 years ago,” said Graham Wilson, Chief Marketing and Distribution Officer, AccorHotels Asia Pacific. “Every Grand Mercure in our collection bears the distinctive culture and tradition of its destination, through our four brand pillars: Sense of Welcome, Sense of Food and Beverage, Sense of Wellness and Sense of Culture and Discovery.

He adds “In line with one of AccorHotels’ key strategies to grow the Luxury and Upscale portfolio, we expect to expand our network with 19 new Grand Mercure properties, a total of 4,750 rooms in the pipeline.”

About Grand Mercure
Grand Mercure is an upscale network of hotels and apartments combining rich local traditions with renowned French touches to deliver a fresh perspective on world-class service. Grand Mercure is a cultural touchstone in each destination, capturing guests’ imagination and bringing local stories to life. Operating in Asia Pacific for almost 20 years, the Grand Mercure brand is uniquely adapted to each market, launching Grand Mercure Mei Jue in China and Grand Mercure Maha Cipta in Indonesia, with further expansion planned in Latin America and the Middle East – countries where there is a greater demand for hotels that truly understand the different expectations of their guests and can help guests ‘discover a new authentic’. The Grand Mercure network consists of 45 hotels worldwide with 39 hotels in Asia Pacific. Grand Mercure is a brand of AccorHotels, the world’s leading hotel operator with nearly 3800 hotel and over 180,000 employees in 92 countries.

Source: Accor Greater China

This press release has been syndicated from China Newswire, who is responsible for the content distributed via its newswire.

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