Tim Cook, chief executive officer of Apple, revealed at the conference call for the fourth financial quarter that Apple’s performance in the Greater China market was very good during the reporting period and the company plans to launch its latest iPhone 5 in mainland China in December 2012.
According to Cook, the company gained revenue of USD5.7 billion in Greater China in the fourth financial quarter, a year-on-year increase of 26%. By product, its sales of iPads saw a year-on-year increase of 45% and its sales of iPhones saw a year-on-year increase of 38%. For the entire financial year of 2012, Apple achieved total revenue of USD3.8 billion in Greater China, accounting for 15% of its revenue worldwide.
Cook said Apple is using its powerful retailing position in the Chinese market to further promote its development in this marketplace. They continue to invest in their retail stores and expand channel partnerships. He said this is an exciting market and more and more users in China want Apple’s products.
Peter Oppenheimer, chief financial officer of Apple, mentioned during the conference call that Apple’s second retail store in Hong Kong is the company’s largest newly opened outlet in the 2012 financial year.
Based on the statistics provided by Apple, the company’s operating revenue from Asia Pacific region was USD7.537 billion during the fourth financial quarter, a year-on-year increase of 15% and a decrease of 15% compared with the previous financial quarter. The Asia Pacific region was still the third largest market for Apple by operating revenue.