Cloud Computing, Internet Datacenters and Big Data Business Intelligence from China

China’s Giant Forms New Subsidiary

Chinese Internet company Giant Interactive Group has confirmed a new internal reform of its marketing department will become an independent company named Juxin Network.

This means Giant’s marketing department will not only be able to promote Giant’s online games, but also can provide marketing services to game projects of other companies. At the same time, it marks Giant’s first step to explore the local promotions based on its reform.

In May 2009, Giant launched an internal property rights reform program to support the partition of new projects into new subsidiaries, with the parent company owning a 51% stake and the executive team of the subsidiary owning a 49% stake. After that, Giant set up five subsidiaries based on five new online games. This new system enables employees to share more results of the subsidiaries and stimulates the enthusiasm of the teams.

A representative from Juxin Network told local media that under the new system, employees’ salaries will be divided into basic wages and payments for performance, and motivated staff with strong working capacities will gain many more benefits.

Juxin Network is now responsible for the promotion of several online games, including XT Online, King of Kings III, and Dragon Soul operated by Giant as well as Dan Dan Tang and Xenjo Online operated by other online game companies.

Share this news:

Be the first to comment on "China’s Giant Forms New Subsidiary"

Leave a comment

Your email address will not be published.


  Other China News

Nokia Phone Returns To China Via Exclusive Sales Channel

Artificial Intelligence Experts Join Sinovation Ventures

Apple's Struggles Drop Foxconn's Revenue 2.81% In 2016

Artificial Intelligence Guru Finds Search Engine Baidu


Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco